ESMA asks for tougher crypto marketing rules and clearer DeFi tests in the MiCA review

In its response to the European Commission’s review of MiCA, ESMA recommends tighter rules on crypto promotions, including by influencers, powers to block fraudulent websites and freeze assets, and clearer criteria for when a DeFi service counts as genuinely decentralised.

AI-generated illustration: rulebook pages forming a dome over a node network
Illustration: ZUAS Network / AI-generated. A conceptual image; it does not depict the events described.

In its response to the European Commission’s review of MiCA, ESMA recommends tighter rules on crypto promotions, including by influencers, powers to block fraudulent websites and freeze assets, and clearer criteria for when a DeFi service counts as genuinely decentralised.

These are recommendations, not adopted law.

This brief summarises the announcement or filing by ESMA, published 30 September 2026. It is not original ZUAS Network reporting, and ZUAS Network has not independently verified the figures. Read the original for full details.

Sources

  1. ESMA September 30, 2026